The Return of M.A.S.K. at Toy Fair 2025
The 2025 Toy Fair had plenty of surprises, but nothing hit quite like the reveal of The Loyal Subjects’ M.A.S.K. prototypes. Fans of the classic 1980s animated series and toy line were treated to a first look at the upcoming figures and vehicles, and let me tell you—it’s like stepping into a time machine, but with modern articulation and a fresh coat of paint.
The Loyal Subjects are bringing back the legendary M.A.S.K. toy line with a new wave of figures and vehicles that stay true to the original Kenner designs while updating them for today’s collectors. If you’ve been following my deep dive into Kenner’s M.A.S.K. toy history, you know how influential these toys were. The question is—how do these new versions stack up?
The Loyal Subjects’ M.A.S.K. Vehicles & Figures Lineup
At Toy Fair 2025, The Loyal Subjects revealed the first wave of their M.A.S.K. lineup, including:
- Matt Trakker – The iconic leader of M.A.S.K., now with improved articulation and sculpted detail.
- Bruce Sato – Trakker’s trusted engineer, returning with his signature mask and updated design.
- Mobile Defense Unit (MDU) – A modern take on the classic Rhino, featuring all the transforming goodness we loved.
- More figures and vehicles to be announced!
For a full breakdown of what’s been revealed so far, check out my detailed M.A.S.K. 2025 relaunch coverage.
A Closer Look at the Mobile Defense Unit (MDU)
If you remember the original Rhino vehicle, you’ll notice the resemblance immediately. Due to licensing restrictions, The Loyal Subjects can’t use the original name, so the Rhino has been rebranded as the Mobile Defense Unit (MDU)—but make no mistake, this is the same legendary big rig with some fantastic updates.
The MDU transforms from a sleek, crimson Kenworth-style semi-truck into a heavily armed mobile battle station. It retains the original toy’s missile launchers, extending battering ram, and detachable ATV-like vehicle stored in the trailer. The updates include additional sculpted detail, a more dynamic transformation process, and new foot pegs for figure stability—something the old Kenner figures never had.
Want to take a trip down memory lane? My breakdown of the original Kenner M.A.S.K. vehicles covers everything from its early prototypes to its lasting impact on toy history.
How Does The Loyal Subjects’ M.A.S.K. Compare to the 80s Kenner Line?
Kenner’s M.A.S.K. toys were ahead of their time, blending action figures with transforming vehicles long before other brands caught on. The Loyal Subjects’ version maintains that spirit but adds modern toy tech, including:
- Better articulation – The old figures had stiff limbs, but these new ones can pose dynamically.
- Updated sculpts – More detailed and animation-accurate designs.
- Improved transformation mechanics – Vehicles change modes more smoothly while keeping their original charm.
For collectors who grew up with Kenner’s M.A.S.K. line, these updates will feel like a respectful evolution rather than a reinvention.
Will The Loyal Subjects’ M.A.S.K. Figures Spark a Full Franchise Revival?
This is the big question. M.A.S.K. has always been a cult favourite, and many fans have been waiting for a proper reboot. If these figures sell well, it could pave the way for:
- Future waves featuring more characters like Vanessa Warfield.
- Larger playsets and even a modern animated series to accompany the toys.
- A full-fledged M.A.S.K. media revival—perhaps even a live-action adaptation?
Given the hype from Toy Fair 2025, the chances of M.A.S.K. making a bigger comeback are higher than ever.
Where to Buy The Loyal Subjects’ M.A.S.K. Action Figures
The first wave of The Loyal Subjects’ M.A.S.K. figures and vehicles will be available for pre-order starting July 1st, 2025, with an official release date of September 2nd, 2025. Keep an eye on your favourite retailers, as these will likely sell fast!
Final Thoughts M.A.S.K. Action Figures
The Loyal Subjects are bringing back M.A.S.K. with a toy line that honours the original while improving on its classic designs. Whether you’re a long-time fan or new to the franchise, these figures and vehicles promise to deliver the best of both worlds. If the first wave is this good, I can’t wait to see what’s next!