Hiya Toys’ Bill Rizer and Lance Bean from Contra: Operation Galuga

As we all know, Contra was an iconic side-scrolling shoot-’em-up game that stormed onto the scene in the late ’80s. Fast forward to today, and Contra: Operation Galuga reimagines that nostalgic experience, bringing back the frenetic, action-packed gameplay. Now, Hiya Toys is offering a seriously cool way to relive those memories with their Exquisite Basic Series Bill Rizer and Lance Bean 1/12 scale action figures.

These figures—each standing at 6 inches tall—come with new articulation points for maximum poseability, reflecting the game’s explosive action​. Whether you’re a fan of classic gaming or just love finely crafted collectibles, these releases hit all the right notes. Pre-orders are live, and the figures are slated for release in mid-2025, priced at $49.99 each​/£49.99. And yes, they even sport their classic gear—Bill in his white tank top and blue camo pants, Lance rocking his red camo trousers, looking ready to take down the Red Falcon in style​.

Bill Rizer – The Quintessential Action Hero

Let’s dive into Bill Rizer first—he’s the definition of ’80s action hero. With his tank top, bandana, and array of weaponry, this figure nails the character’s classic look. The details, from the muscle definition to the subtle camouflage pattern on his pants, add authenticity that will thrill any fan of the original game. I can already imagine setting him up on my shelf next to my Guile from Jada Toys’ Street Fighter II figure—what a showdown that would be!

Lance Bean – The Muscle With Charm

Lance, Bill’s loyal partner, looks no less menacing. Decked out in red camo pants and bare-chested, he’s ready for combat. Lance’s sculpt doesn’t just focus on bulk, though—the figure captures the smooth balance of brute force and agility that made the original game characters so dynamic. His poseability is a game-changer too; whether you want him mid-action or standing tall like an ’80s action movie poster, Lance can deliver​.

I’m especially excited about the accessories—they’re kitted out with the weapons they use in Operation Galuga. Talk about taking “run-and-gun” to a new level!

The Evolution of Contra: A Quick Game History Lesson

The original Contra video game was a milestone in the run-‘n’-gun genre when it debuted in 1987​. Bill and Lance, soldiers of the elite Contra unit, were sent to the Galuga Archipelago to fight the Red Falcon organization, a terrorist group threatening humanity with alien technology​. For many, this game wasn’t just a fun way to kill time but a symbol of the ’80s action film craze.

It’s great to see Hiya Toys tapping into this rich history with these new figures. The updates in Operation Galuga breathe fresh life into the series, blending nostalgia with modern gaming elements.

Why You Need These Figures in Your Collection

These Hiya Toys Contra figures are not just action figures; they’re pieces of gaming history, brought to life with impeccable attention to detail and dynamic poseability. Whether you want to create a mini diorama of an epic Contra battle or simply appreciate the craftsmanship, these are a must-have for both gamers and collectors. Plus, if you’re into unique action figures, be sure to check out my review of the Mattel Creations Demo-Man from MOTU Origins, another great throwback!

Mashing buttons on an arcade cabinet

The announcement of these figures adds excitement to the latest toy news, and they are sure to stir up memories of mashing buttons on an arcade cabinet or NES controller. I can’t wait to see them in person—and trust me, they’ll be a pride of place in any collection.